House of Āto is a design studio creating digital and physical products with a user-centered and minimalistic approach.

Inspiration

  • Display of sea-themed artifacts and shells in a dark room with black walls and spotlighting.
  • Interior of a modern building featuring a white spiral staircase with warm lighting and dark wooden walls.
  • People sitting at tables, reading or looking at printed materials inside a bookstore or library with bookshelves in the background.
  • A retail display table in a store with various products and a woman browsing in the background, large dried flower arrangement hanging from the ceiling.
  • Display of various bottles of wine and beverages on metal shelves at a store.
  • Beachside restaurant with wooden furniture, green and beige cushions, sand floor, thatched roof, and palm leaves overhead.
  • Wooden shelves displaying various skincare or cosmetic products in small bottles and jars, organized with some sections lit with warm lighting.
  • An indoor interview setup in a building atrium with a woman in a red sweater seated on a gray armchair, being filmed by a cameraman. Lighting equipment and a large potted plant are also visible.

How we work

An introduction to get to know the brand, goals, and challenges. This sets the foundation for a clear and strong collaboration and includes defining expectations and providing a tailored quote.

Onboarding

Insights are translated into a clear roadmap. Different phases are mapped out, deliverables are defined, and priorities and timelines are set to guide the process.

Strategy & Timeline

Design & Development

Concepts are transformed into concrete designs and assets. Prototypes and visual directions are created and developed in line with the defined strategy.

Designs are reviewed together with the client, updated where needed, and refined into their final form, preparing everything for the next phases.

Review & Refinement

Concepts are transformed into concrete designs and assets.
Prototypes and visual directions are created and developed in line with the defined strategy.

Delivery & Launch

Interior of a café with a wooden table displaying various jars, boxes, and cups. A large pink and red dried flower arrangement hangs from the ceiling, and people are seated at tables in the background with natural light coming through a window.

Āto (アート)

Our approach blends creative strategy with experimentation, shaped by a background in product-development and a deep interest in how things feel, move and last.

Āto is a word with more than one meaning. In Japanese, it translates to both art and what remains — a trace, a presence.

At House of Āto we provide diverse studio services, yet every project is built with a focus on human-centered design.

From essentials to unique concepts, products built with purpose and clarity.

*Product Design

Designing user experiences that make products intuitive and effortless to use.

*Experience Design

Graphic design made to be clear and consistent. From print to digital use.

*Graphic Design

Expressing brands, concepts or other projects in ways that feel authentic and connect.

*Brand & Identity

Fresh perspectives to guide projects forward. Early feedback or concept direction.

*Creative Thinking

A black and white drawn silhouette of a zombie on a piece of paper.

Working with Āto 

“Āto did an awesome job at delivering a really compelling set of modern and effective brand guidelines for my business. Anthon was polite, responsive, flexible, understood the brief - and most importantly, was able to build on my ideas to turn them into creative deliverables. I would highly recommend his work to anyone. Thank you!”
— Dan Jones  I  UK
“Anthon is a great guy, very friendly and incredibly helpful. His professionalism in creating an exceptional portfolio book is top-notch. His politeness, language fluency, and proactive communication made working with him a breeze. THANKS A LOT!”
— Mark Elst  I  France
"Great 1st collaboration with Anthon, Very pro active and flexible on changes! I am happy with the final outcome ᵕ̈ Thx”
— Harold depuymori  I  Hong Kong
“Āto was amazing to work with from start to finish. He truly understood what we were looking to achieve and was extremely knowledgable about the process. He has a keen eye for design and approached the artwork with care. He was excellent at communicating and delivery was faster than expected. We would highly recommend.”
— Maria Burton  I  UK
“Great job on the book design! Very professional work, clean layout, and quick turnaround. Really happy with the final result. Highly recommended!”
— Tom Yrusi  I  United States
“Great work and I appreciate how responsive he is and quick, very polite and respectful! Definitely not the last time”
— Maryam  I  Saudi Arabia
"Exceeded expectations!"
— Maxime  I  Belgium
"Very happy with the work that Anthon delivered. I have ordered for the first times and will certainly reach out to Anthon for future Indesign work because of the high standard, pleasant collaboration and top speed. Five stars much deserved."

— Sasho  I  Netherlands
"Quick and good quality work. I recommend!"
— Bijleshuis  I  Belgium
A young man with wavy hair smiling, wearing a collared shirt under a sweatshirt, standing with arms crossed against a plain background.

Behind Āto

House of Āto is founded and led by Anthon Van Dyck, a designer with a background in product development and a deep interest in tactility, ritual and poetic utility.

Graduated from the University of Antwerp in Product Development (Bachelor and Master), and since 2023 developing House of Āto into a practice that moves between brand identities, product design and limited editions.

Want to collaborate, commission or co-create?
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