House of Āto is a design studio based in Antwerp, led by Anthon Van Dyck.
We work on brand identities, product development and and limited edition, with a focus on tactility, clarity and material depth.
Our approach blends creative strategy with hands-on experimentation, shaped by a background in product development and a deep interest in how things feel, move and last.
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Some ideas are made to be held. We help shape them into objects with presence and purpose. Products take shape through sketches, testing and refinement, moving gradually from concept to reality.
Whether it’s a limited edition, a ritual object or a daily tool, we guide the process with care from idea to real-world form.
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A strong identity is more than a logo. It’s how a brand looks, feels and behaves across every touchpoint. We design visual systems that are clear, consistent and made to be used, from print and packaging to digital tools.
Whether it’s brand guidance, packaging design or a coffee table book, we build visual work that connects and lasts.
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We use strategic design to clarify direction before anything is made. Through research, positioning and concept thinking, we align business goals with real human needs, and build strong foundations for meaningful work.
We use experience design to shape how people interact, feel and remember. Through use of form, material and movement, we create designs that connect on a sensory level, beyond just the visual.
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Not every idea needs a design, sometimes it just needs direction. We offer independent feedback, concept development and early-stage ideation for brands, studios or individuals.
A focused conversation or brainstorm can move your project forward, even before anything takes shape.
Studio Services
At House of Āto we design products, identities and experiences from first spark to final form.
Design Approach
Product design doesn’t follow one path, but it always follows a structure. At Āto, we understand the natural rhythm of creating: from exploration to final launch.
These five phases reflect how products evolve and where we can step in to support.
Some projects start from scratch. Others need direction, refinement or detail.
Wherever you are in the process, we work alongside you to move the idea forward.
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Every project begins with listening. Understanding the context, the needs, and what is already in place. This first phase sets the purpose and defines the direction forward.
It lays the foundation on which all following decisions are built.
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Ideas take shape through sketches, samples and narrative framing. This phase explores form, function and material, and begins to define the direction a product or identity will take.
It is an open moment for testing, imagining and shaping possibilities.
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Prototypes are shaped through tactile testing, iteration and feedback. This phase explores how a concept behaves in real space, through material, movement and interaction.
It is a moment of refinement, where ideas are observed, adjusted and brought closer to reality.
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Everything comes together through use, material, production and feel. This phase brings clarity and coherence, making sure every element supports the whole.
The product becomes ready to launch, complete in form and function.
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Depending on the project, the final stage may lead to limited production, brand delivery or documentation. Each edition or identity is handled with care, from packaging to storytelling.
It is the closing step, where the work is shared and brought into context.
Behind Āto
House of Āto is founded and led by Anthon Van Dyck, a designer with a background in product development and a deep interest in tactility, ritual and poetic utility.
Graduated from the University of Antwerp in Product Development (Bachelor and Master), and since 2023 developing House of Āto into a practice that moves between brand identities, product design and limited editions.
Want to collaborate, commission or co-create?
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Working with Āto
“Āto did an awesome job at delivering a really compelling set of modern and effective brand guidelines for my business. Anthon was polite, responsive, flexible, understood the brief - and most importantly, was able to build on my ideas to turn them into creative deliverables. I would highly recommend his work to anyone. Thank you!”— Dan Jones I UK“Anthon is a great guy, very friendly and incredibly helpful. His professionalism in creating an exceptional portfolio book is top-notch. His politeness, language fluency, and proactive communication made working with him a breeze. THANKS A LOT!”— Mark Elst I France"Great 1st collaboration with Anthon, Very pro active and flexible on changes! I am happy with the final outcome ᵕ̈ Thx”— Maryam I Saudi Arabia“Āto was amazing to work with from start to finish. He truly understood what we were looking to achieve and was extremely knowledgable about the process. He has a keen eye for design and approached the artwork with care. He was excellent at communicating and delivery was faster than expected. We would highly recommend.”— Maria Burton I UK“Great job on the book design! Very professional work, clean layout, and quick turnaround. Really happy with the final result. Highly recommended!”— Tom Yrusi I United States“Great work and I appreciate how responsive he is and quick, very polite and respectful! Definitely not the last time”— Maryam I Saudi Arabia"Exceeded expectations!"— Maxime I Belgium"Very happy with the work that Anthon delivered. I have ordered for the first times and will certainly reach out to Anthon for future Indesign work because of the high standard, pleasant collaboration and top speed. Five stars much deserved."
— Sasho I Netherlands"Quick and good quality work. I recommend!"— Bijleshuis I Belgium