Where identity takes shape.A new brand identity for Elsand, translating its character and vision into a distinctive and consistent visual language.
ELSLAND
Bruges
2026
The branding for Elsland was developed around creating a clear and recognisable identity that could work naturally across both digital and physical touchpoints. Rather than treating the identity as a collection of individual elements, the focus was on building a coherent visual system that could be applied consistently throughout the brand.
House of Ato developed the visual identity and translated it into a range of applications, from the website and digital communication to packaging, bread bags and other physical brand elements. Typography, colour, composition and graphic details were brought together into one visual language, while adapting naturally to each format.
The result is an identity that extends beyond the logo, creating a consistent and recognisable presence throughout the complete Elsland brand experience.