HAY is a design brand known for its refined forms, bold colour use and tactile minimalism. This passion project explores how HAY’s identity could extend into wearable technology, through a custom-designed headset aligned with the brand’s visual and material language.

For this edition, Āto co-developed the concept together with Arno Vereecken and Jelmer Vervoort. From early design sketches to material research, 3D modelling and final renders, every detail of the headset was carefully crafted to reflect HAY’s design values.

Edition designed by Āto
In collaboration with Arno Vereecken & Jelmer Vervoort

May, 2024
House of Āto